Transparency Regarding AI-Assisted Image Content

Authentic Products. Modern Visual Presentation.

At RICANO, the quality of our products and their realistic representation are at the heart of everything we do. At the same time, we use modern digital technologies to present our collections in a contemporary and versatile way across a variety of visual settings.

AI-based technologies may therefore be used in the creation, editing and visual processing of our image content. This page provides transparent information about how we use AI-assisted image design and the principles that are particularly important to us.

How Do We Use Artificial Intelligence?

Artificial intelligence can support us in various areas of visual design. These may include:

• creating or adapting backgrounds and settings,

• digitally creating or editing models,

• adding or modifying individual image elements,

• optimising lighting, composition and atmosphere,

• adapting image formats and crops,

• creating campaign, inspirational and lifestyle imagery,

• generally enhancing the visual presentation of product images.

Depending on the image and its intended use, individual elements or the entire composition may be digitally created, supplemented or edited.

Images based on traditional product photography may also be optimised or further developed using AI-assisted tools during the subsequent visual processing stage.

The Product Remains the Focus

Regardless of the technologies used in the visual design process, our aim is to present the products offered as realistically and clearly as possible.

Essential product characteristics such as material, colour, cut, shape, surface texture and distinctive details should not be deliberately distorted through image editing. The purpose of the visual design is to present our products attractively without creating a misleading impression of their actual characteristics.

Nevertheless, digital images cannot always fully reflect how a product is perceived in real life. Colours and surfaces may appear different depending on lighting conditions, screen displays, device settings and the surrounding environment.

Leather in particular is a natural material. Slight variations in colour, grain and texture are therefore inherent to the material and make every product unique.

In addition to the product images, the information provided on the respective product page is therefore particularly relevant when assessing the actual characteristics of an item. This includes:

• the product description,

• the material composition,

• sizing and measurement information,

• care instructions,

• the stated product characteristics.

Information Provided on Our Product Pages

Our product pages include a general notice regarding the visual presentation of our products. This notice explains that AI-assisted technologies may be used in the creation and editing of the displayed image content.

The notice is displayed consistently across our product pages, as digital technologies may generally form part of our visual image-processing workflow.

The type and extent of the processing may vary depending on the image. Artificial intelligence may be used both for minor visual adjustments and for the creation of more extensive image elements.

Why Do We Use AI-Assisted Image Design?

Modern imaging technologies open up new creative possibilities. They allow us to present our products in a variety of settings, moods and stylistic contexts.

This enables us to develop seasonal visual concepts, implement campaign ideas more flexibly and present our collections in a varied and engaging way. Existing image content can also be adapted for different formats, platforms and communication channels.

The use of artificial intelligence is intended to support and complement our traditional product photography and visual design. It is not intended to mislead customers regarding a product’s material, quality, workmanship, fit or any other essential characteristic.

Our Commitment to Transparency and Responsibility

We aim to use modern technologies responsibly while ensuring clear and reliable product communication.

The following principles therefore apply to our visual content:

• Essential product characteristics should be presented realistically.

• Materials, colours, cuts and distinctive details should not be deliberately distorted.

• AI-assisted content should not create a misleading impression of a product’s quality, workmanship or characteristics.

• Product descriptions, material information and sizing details should be clear and easy to understand.

• Information about the use of digital imaging technologies should be accessible to our customers.

• We are happy to provide further product information in the event of any questions or uncertainties.

The responsible use of artificial intelligence is an ongoing process for us. We continuously monitor technological and legal developments and adapt our working methods and information accordingly where necessary.

Questions About an Image or Product?

Do you have any questions about the visual presentation, colour, material, product details or fit of an item? Our customer service team will be happy to assist you.

Where possible, please provide the product name or item number so that we can respond to your enquiry quickly and accurately.

Email: kundenservice@ricano.de